Intellectual Property Marketplace: Increasing Information Technology-Based Public Sector Marketing in Indonesia

Authors

  • Nuralia Nuralia Politeknik STIA LAN Jakarta, Jakarta, Indonesia
  • Amir Imbaruddin Politeknik STIA LAN Makassar, Makassar, Indonesia
  • Tri Widodo Wahyu Utomo Lembaga Administrasi Negara-Republik Indonesia, Jakarta, Indonesia
  • Yogi Suwarno Lembaga Administrasi Negara-Republik Indonesia, Jakarta, Indonesia

DOI:

https://doi.org/10.24258/jba.v20i3.1442

Abstract

The marketing of intellectual property outcomes holds paramount importance. This study examines the potential utility of the Intellectual Property Marketplace as a promotional instrument for the public sector, particularly in information technology. This study analysed pertinent literature and secondary data concerning the evolution of IP Marketplaces globally, focusing on Indonesia. Our findings reveal that the IP Marketplace established by the Ministry of Law and Human Rights has emerged as a novel platform for optimising the marketing of IP-generated products. This web-based IP Marketplace serves as a hub connecting intellectual property producers and potential clientele. A critical recommendation for further development entails formulating a regulatory framework to ensure that the convenience offered by the IP Marketplace does not compromise the security and authenticity of intellectual property products

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Published

2024-12-24

How to Cite

Nuralia, N., Imbaruddin, A., Utomo, T. W. W., & Suwarno, Y. (2024). Intellectual Property Marketplace: Increasing Information Technology-Based Public Sector Marketing in Indonesia. Jurnal Borneo Administrator, 20(3), 217–230. https://doi.org/10.24258/jba.v20i3.1442

Issue

Vol. 20 No. 3 (2024): December 2024

Section

Articles

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